How Millennials Ruined Healthy Living: The Apetamin Trend


Most women have struggled with their weight, from childhood to adulthood. As early as 16 years old, women are finding ways to start a fitness journey, engage in healthy eating and weight gain. The internet trend of bigger thighs and bigger butts has become an obsession of young black women. The talk of Apetamin flooded Instagram timelines with over 120,000 related posts and excellent customer reviews.

Breaking into the mainstream through social media apps like Tik Tok and Instagram, Apetamin is one of the most popular products in Trinidad. Primarily black women are seen experimenting with the product, achieving their favorite social media influencer’s hourglass body shape. Apetamin is featured in beauty channels on YouTube and fitness regime, disguised as a vitamin booster or a dietary supplement.

The product search generated the following characteristics:

1.      An Indian pharmaceutical company manufactures Apetamin

2.      It is used in treatments for anorexia, severe malnutrition and relieves allergy symptoms

3.      Persons can only buy it on Instagram since Amazon has discontinued the sale

4.      The side effects are drowsiness, joint swelling, hallucinations, and weight gain

5.      Apetamin is not FDA approved by the US as a drug

The influential marketing campaign has encouraged women to start a weight gain journey using the product. Studies have shown that the side effects (weight gain) have prompted women to use it for cosmetics purposes.

Is Apetamin Good or Bad?

With all the worrying side effects, Apetamin is so popular that Instagram suppliers have a waiting list. There are rumors of fake versions of the product. Recent studies in the U.S. have shown that black women displayed adverse effects like blackouts, worsened pre-existing health conditions, and vomiting.

On social media, influencers have made the product appealing to women and motivate them to achieve beauty standards. Many women spoke highly of the product and neglected to mention the drowsiness. During an interview, one woman (Trinidadian) gave full details of the product and her weight gain journey.

She received Apetamin in 2018 from a friend living in New York. She had one week supply and became inconsistent with the dosage. Still, she saw results within days and felt confident of the achievement. During the week of administering the dosage, the side effects became unbearable, and she discontinued the use of the product.

“I was aware of the drowsiness, but it was like taking sleeping pills. I was asleep for 18hrs straight. Adding to that, I had a dry mouth, swollen tongue, and extreme moodiness.”

In disappointment, she also mentioned her tummy weight was uncomfortable and feared long-term health concerns (liver disease) with the product. Today, she struggles to maintain the weight gain but plans to develop a healthy meal plan with exercise.

Many women have felt pressured to have ‘slim thick’ body shapes on social media. There should be a concern about the misuse of Apetamin to protect our women and young girls from abusing it. That’s where self-love comes into play. Social media influencers should use their platform to encourage self-love and motivated women to develop a healthy lifestyle.


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